Wednesday, July 1, 2009

Building link popularity with social networking!

In 2008, in my opinion you really started to see business turn to blogging and other social networking platforms as a means of increasing organic search traffic and converting more business.

After Google announced their new position on link schemes clients’ website ranking started to fall due to lack of link popularity. We quickly realized Google was still giving good rankings to social network links.

So we began to launch blogs and on other social network platforms with titles targeting specific keywords that our client knows its prospects are using to search. Long experienced with PPC, most of our clients already had a handle on which keywords drive the highest conversions. After just a few weeks we started to see our clients web sites return to the top of the Google search engines results.

Today many websites are no longer appearing in blended search results for key and common phrases related to their business. You might want to consider using social networks to replace those reciprocal links it works well and has a number of other benefits.

I wish you successful marketing
Franklyn from Franklyns Bay

Saturday, June 27, 2009

What is a Persistent Engagement Marketing Strategy?

It’s a process of persistently engaging Multiple Channels and methods of Engagement with a single focus.

We will look at how to create and use content centric channels with Twitter, blogs, video, images, and audio while keeping an eye on your budget no matter the size. We will introduce you to basic social networking etiquette. And how to figure out which networks best fit your needs.

We will also look at how social networks can drive traffic to your website and how that traffic can help you rank higher on the search engines. We will also discuss web site layout and usability.

All in an attempt to help you receive more qualified traffic both from your social network efforts and the search engines.

We will also seek out all the latest and greatest information online and link to it to share with our visitors.

Let’s say Social networking has clearly come of age and the great thing is that it really appears to have hit the baby boomers and the current generation of Millennials at the same time. This provides huge opportunity’s for those who are willing and able to tap in. www.persistentengagement.com